LinkedIn and Branding: Expand Your Network

Are you looking for a job? Yes? No? In either case, you NEED LinkedIn.  Why? LinkedIn is basically a social networking website that is all about NETWORKING.  Having connections is the key to your SUCCESS.  LinkedIn helps you expand your professional network and increase your chances of being found and evaluated. Nowadays, employers have been increasingly using LinkedIn to seek talent by conducting background research, sourcing candidates, and acquiring references. But what if you already have a job and you're not looking one? It doesn't matter. 80% of users on LinkedIn are currently not seeking employment. By having a large network, you can use it in case you are laid off and then have a higher chance to be employed again.  If you are seeking employment, 77% of all job openings are posted on LinkedIn!  You are missing out on many opportunities of landing a job by not having a profile.  Once you make a profile and put yourself out in the world, you allow employers to connect with you, even if you're not log in all the time.  

Expand your network

So maybe you have a LinkedIn account already but are you utilizing it to its fullest? The most important thing is having a very strong and complete profile.  To make a great impression, you need to fill it out to increase your chances of being offered a job. You are your own brand and you need to advertise your professional resume.  You want to show WHY people should hire YOU.  Start building your Network today!